In the B2B technology sector, the process by which opinions on your business are formed is heavily influenced by the analyst community. What Gartner, Freeform Dynamics, Ovum and IDC (to name but a few) say about your technologies and those of your competitors, goes a long way towards positioning you in the market.
It is therefore important to actively connect with analysts and ensure they understand your business and the solutions you offer.
We offer analyst relations as either a stand-alone service or as part of your B2B technology PR programme. It includes:
- Identifying target analysts
- Setting up briefings
- Preparing you for your presentation
- Analyst feedback
If your business is looking to communicate with the analyst community, please get in touch.