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Public relations

As finance, technology and education PR specialists, we are skilled at presenting journalists with the right information, in the right format.

All campaigns, whether ongoing or project-based, start with an Editorial Brainstorm – a meeting in which we get to know you, understand your business in its context, agree your tier one media, and develop and fine-tune the strategy. We bring an experienced journalist to this confidential session, as input from the media at the planning stage is invaluable.

Thereafter, your account team  will ensure the finance PR / education PR / technology PR service is delivered professionally and creatively. That means:

• Daily scouring of your tier one media for campaign hooks or opportunities to respond.
• Developing your media stories, gathering information from your colleagues and clients, drafting press releases, case studies, features and byliners, securing approvals and placing them in your target media.
• Maintaining telephone contact with key journalists to keep your company on their radars.
• Keeping an eye on your competitors’ media coverage.
• Introducing you to relevant journalists.
• Project managing research, Freedom of Information requests, index building and other proactive PR programmes.
• Looking out for inconsistencies in your messaging and alerting you immediately.
• Reporting back in regular conference calls, meetings and an online activity report, updated weekly.

Browse our previous  PR work, or for an informal chat, or to request a quote please get in touch