There’s an art to communicating with education stakeholders and TopLine can help you to master it. We know that messaging needs to be tailored to different audiences: pupils, students, parents, teachers, schools, universities, trainers, government, independent providers and the public.
We also know that education journalists tend to be passionate about their field, which makes them interested in understanding the issues at play – they will seldom print press releases, but instead prefer to investigate their own angles and publish stories that speak to their readers’ concerns and interests. Additionally, education as a sector has been quick to adopt social media and most campaigns in this area are greatly enhanced by adding a social element.
Clients that choose TopLine for education PR and social media will benefit from an award-winning team with experience working with the QCA, Institute of Leadership and Management, Live Music Now!, Study Group, Integrity Coaching, Give a Grad a Go, Youth Dance England, Academia Software, Rosetta Stone and various UK universities. We work closely with the education press to generate angles that appeal (and manage crises that arise), securing coverage across the board, including on the BBC and in the TES, Guardian Education, FT, THE, Headteacher Update, Education Business and Music Teacher. And we use the likes of Twitter, Facebook, Mumsnet and LinkedIn to build communities and ensure our clients’ messages have the impact they deserve.
Whether you want your education company to become a household name, would like to communicate better with staff and students or want to change public perception of an issue or industry, we are confident we can help – in fact, we offer to refund up to 25% of your retainer if we don’t get the results we promise.
Contact us, the Education PR specialists, on +44 (0)20 7580 6502, or at educationpr@toplinecomms.com
